All comparisons
HookPlaybook vs Typefully
Typefully is an AI-assisted writing and scheduling app (“Write better content. Grow on social media faster.”) for creators and teams posting to X, LinkedIn, Threads, Bluesky, Mastodon and Substack.
| What | HookPlaybook | Typefully |
|---|---|---|
| Free plan | Yes: 10 posts, once, no card | Yes: 10 posts a month, 1 social set (no AI or analytics) |
| Price to start | $29 / month, or $290 / year | $99 / year (Creator, billed yearly only) |
| Viral posts library | Your niche's viral posts, measured against each author's normal reach | Not listed |
| Drafts in your voice | Yes: written ahead every day, and “Write my version” of a post's pattern | On paid plans: AI that “learns how you actually write” (rewrite, expand, brainstorm) |
| Replies | Drafts written ahead; you send them yourself on X | “Reply to tweets”, listed under Engagement |
| Auto-DM / auto-retweet / auto-delete | No, never | Auto-DMs and giveaways, scheduled retweets; auto-delete not listed |
| Auto-plug | Yes: opt-in, per post | Yes (Automatic Plug) |
| Scheduling | Yes: a post goes out only after your OK | Yes: a calendar, cross-posting, natural-language times |
| Analytics | Results for the whole account | X analytics on paid plans |
| X accounts | 1 on Free and Pro, 2 on Growth | 1 social set on Free and Creator, up to 50 on Business ($18 / month each) |
| Chrome extension | No | Not listed (a Mac app) |
| API and MCP | Yes | Yes, on every plan (and Zapier) |
| Free tools without sign-up | Viral score, X account audit, best time to post, hook library, character counter, font generator | Yes: character counter, fake tweet generator, AI writers and more |
Pick HookPlaybook when
- You want to see what is going viral in your niche, measured against each author's normal reach.
- You want your day's posts and replies drafted ahead in your voice, ready when you open the app.
- You want to try the AI and the results free: Free has every feature, for 10 posts.
- You want to pay by the month: Pro is $29 a month.
- You want it safe by design: it never sends DMs or retweets for you, and a post goes out only after your OK.
Pick Typefully when
- You post to LinkedIn, Threads, Bluesky, Mastodon or Substack too, from one editor.
- You write with a team: comments, shared drafts, roles, Slack notifications, up to 50 social sets on Business.
- You want to keep posting free: 10 posts every month on its Free plan.
- You want a low yearly price: Creator is $99 a year.
- You want a polished editor with previews, threads, polls, LinkedIn carousels and a Mac app.
Checked on 2026-10-27 against Typefully's site. Spotted something out of date? Email hello@hookplaybook.com.
Try HookPlaybook free