All comparisons
HookPlaybook vs Hypefury
Hypefury is a scheduling and automation tool for creators on Bluesky, Threads, LinkedIn, Instagram and TikTok; its own pricing page says it no longer supports X.
| What | HookPlaybook | Hypefury |
|---|---|---|
| Free plan | Yes: 10 posts, once, no card | No (“We no longer offer a free plan”); a 7-day free trial, no card |
| Price to start | $29 / month, or $290 / year | $6 / month for 1 channel (Flexible), $19 / month for all (Full) |
| Viral posts library | Your niche's viral posts, measured against each author's normal reach | Hand-picked top posts in 15+ niches, with hooks and prompts |
| Drafts in your voice | Yes: written ahead every day, and “Write my version” of a post's pattern | Yes: “AI trained on your posts” (Full) |
| Replies | Drafts written ahead; you send them yourself on X | An engagement builder: watched users and keywords |
| Auto-DM / auto-retweet / auto-delete | No, never | Auto-DMs on Instagram, auto reposts; auto-delete not listed |
| Auto-plug | Yes: opt-in, per post | Yes (Autoplugs: an auto first comment) |
| Scheduling | Yes: a post goes out only after your OK | Yes, to Bluesky, Threads, LinkedIn, Instagram and TikTok |
| Analytics | Results for the whole account | Yes (Full: likes, reposts, follower growth, profile clicks) |
| X accounts | 1 on Free and Pro, 2 on Growth | None: “Hypefury no longer supports 𝕏” |
| Chrome extension | No | Not listed |
| API and MCP | Yes | Not listed |
| Free tools without sign-up | Viral score, X account audit, best time to post, hook library, character counter, font generator | A few (fake MRR generator, Instagram grid maker) |
Pick HookPlaybook when
- You grow on X: Hypefury no longer supports it.
- You want your niche's viral posts on X, measured against each author's normal reach.
- You want your day's posts and replies drafted ahead in your voice.
- You want a free plan: 10 posts, no card, every feature.
- You want to approve every post before it goes out.
Pick Hypefury when
- You post on Bluesky, Threads, LinkedIn, Instagram or TikTok rather than X.
- You want every one of those channels on one plan: Full is $19 a month.
- You want posts turned into Instagram images, Reels, TikTok videos or LinkedIn carousels.
- You want autoplugs and auto-DMs on Instagram, and an engagement builder that imports Bluesky lists.
Checked on 2026-10-27 against Hypefury's site. Spotted something out of date? Email hello@hookplaybook.com.
Try HookPlaybook free